We are looking for a hands-on digital leader who is deeply involved in execution, as well as strategy. This role will report to the CMO and take direct ownership of paid media performance across key channels.

Limassol based, Tallin based or Remote.

Key Responsibilities

• Audit the current department setup to improve processes, efficiency and analytics

• Own and actively manage paid media campaigns across Meta, Google, programmatic and other channels

• Direct responsibility for media buying decisions and budget allocation

• Own and execute the overall digital strategy for products across multiple GEOs and brands

• Lead user acquisition across paid channels (Google Ads, Meta, YT, DSP etc.)

• Manage and optimize media buying, budgets, and performance campaigns

• Oversee the full customer lifecycle: acquisition → activation → retention → reactivation

• Drive data-driven decision-making using analytics, attribution models, and A/B testing

• Monitor key KPIs: CPA, ROI, LTV, conversion rates, retention

• Collaborate cross-functionally with Product, CRM, Analytics, Affiliate Marketing

• Identify and test new traffic sources and growth channels

• Build, lead and scale team of digital marketing specialists

• Deliver regular performance reports and actionable insights to leadership

Requirements

• 5+ years of experience in digital/performance marketing, ideally in B2C iGaming or similar high-volume industries, together with experience managing teams

• Strong hands-on expertise in paid acquisition, media buying, and traffic management

• Deep understanding of iGaming metrics (FTD, ARPU, LTV, churn, etc.)

• Hands-on experience with tracking tools, analytics platforms, and attribution systems

• Proven ability to scale campaigns and optimize ROI

• Strong analytical mindset and decision-making skills

• Professional proficiency in English

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Nice to Have

• Knowledge of regulatory environments in iGaming

• Experience working across multiple international markets: Tier 1, Tier2

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Why Join

• Autonomy to shape and improve recruitment processes

• Direct collaboration with leadership and hiring managers

• Opportunity to build recruitment pipelines and sourcing strategies

• Involvement in international hiring across multiple markets

• Flat organisational structure with fast decision-making

Benefits

• Sports benefit allowance (Platinum level)

• Annual and sick leave in line with local legislation